Instead of talking endlessly about products, explain how they can help the other person. Think always in terms of other people’s point of view in business or the home front. The only way to influence other people is to talk about what they want and show them how to get it. The thirst for sincere appreciation, recognition to be considered important is what we all desire. Most of our needs like food, sleep, clothing, money, housing, sex, and good health are met, but we equally desire it, but it is not met. Since it’s not always possible to use force, authority, or blackmail to get people to do something, we need to give people what they want. Criticism is dangerous because it wounds a person’s precious pride, hurts his sense of importance, and arouses resentment. This principle tells us that criticism is futile because it puts the person you are criticizing on the defensive and usually makes him strive to justify themself. Principle 1: Don’t criticize, condemn, or complain Now, let’s discuss the principles one by one. The principles are divided into four major parts in How to Win Friends and Influence People.
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